With an urgent mission to turn back the clock on climate change, Impossible Foods has launched its second annual city-wide Earth Month campaign to help Hong Kong consumers see the collective positive environmental impact they can make by simply choosing to eat dishes made with Impossible™ plant-based meat over meat from animals.
Throughout April, Hong Kong customers can celebrate Earth Month with Impossible™ dishes and special Impossible™-branded merchandise whether they dine out, or choose to deliver in, at around 170 restaurants from over 60 restaurant brands in Hong Kong, a 70% increase from last year! To celebrate Earth Day (22 April 2021), key partners Beef & Liberty, The Butchers Club, Outback Steakhouse, Ruby Tuesday, and select restaurants under Gaia Group and LUBUDS Group etc. will give out an exclusive Impossible™ cutlery set to consumers on a first come, first served basis.
New initiatives with ParkNShop will also empower home cooks to join in the Earth Month celebration from the comfort of their own homes, by shopping at one of ParkNShop’s 120 stores where Impossible™ Beef Made From Plants is sold.
For more information on #ImpossibleEarthMonth, visit
https://impossiblefoods.com/hk-en/earth-month
