In the news: June
If your product is found to have an unexpected benefit, should you market it? Harvard Business Review examined the marketing potential of touting a product’s unintended rewards.
Uniqlo has launched TikTok’s first multimarket brand campaign, leveraging the platform’s remarkable popularity amongst the Gen Z set.
Instagram has finally brought ads to one of its most popular sections - the Explore tab, where users spend 20% of their time.
Consumers are projected to use mobile internet devices for 800 hours or 33 full days on average this year, according to Zenith’s new global Media Consumption Forecast.
PwC predicts that retailers across Hong Kong and the mainland will adopt new tactics including experience-driven ‘retailtainment' and “coopetition” (cooperation with competitors) to stand out.
A recent study found that Hong Kong businesses (particularly large corporations) are at risk of losing female talent, with nine out of 10 Hong Kong women reporting barriers to reaching their career aspirations.
Airbnb is stepping up from Experiences to Adventures - multi-day excursions geared to the more intrepid traveler.
No easy feat, Colgate is making moves to recyclable packaging by redesigning the classic toothpaste tube.