Six Seconds of Fame
The six-second ad is the format of the moment. A social media darling that is tailor-made for today’s attention-starved audiences, the six-second format was crowned the most effective digital ad format by marketers, according to Adweek.
While effective in terms of viewership, the restrictive format does present its share of creative challenges and can often be lacking in key areas - a recent survey asserted that six second ads fail to pack the requisite emotional punch. With precious little time, it is more important than ever that brands and marketers carefully select their goals and hone their narrative to fit the format and effectively get their point across; whether you’re sharing an exciting preview of longform content or making a decisive call-to-action, six seconds of fame is all you get.