Instagram Authenticity Wins
Brands, marketers, and the general public are all in agreement - fake likes on social media have been the bane of our online existence. The news that Instagram will start wiping out fake likes and comments by third-party apps is a welcome step in battling the detrimental rise of fake fans who prop up supposed influencers. By cutting down on the white noise created by inauthentic engagement and discouraging the arms race that is purchasing likes, we’re optimistic that we’ll be able to focus on what we truly want from Instagram - real content that we love.