This season, TUMI, the leading international travel, lifestyle, and performance luxury brand, launches the breakthrough TUMI Virtual Store at https://virtualstore.tumi-asia.com/ to debut its Spring 2021 collection and deliver an immersive and enhanced omnichannel experience to customers all around the Asia Pacific and Middle East region.
Ushering in a creative new age of digital retail that connects fans with the brand like never before, the TUMI Virtual Store is a dynamic storytelling medium that inspires customers to embark on a journey through thoughtfully designed interactive touchpoints and activations. From exploring the Virtual Store’s sophisticated visual presentation of a cutting-edge space to engaging with shareable social photo moments and entertaining mini-games; guests can also discover TUMI products and shop the Spring 2021 collection’s latest styles.
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We are so excited to have helped TUMI present their first Regional Livestream Event across APAC and the Middle East to announce the opening of the first-ever TUMI Virtual Store! Watch the Livestream Recap here: https://fb.watch/3sF5SCGFoF/
Congrats TUMI! Thanks to our brilliant partners What If Events!
Explore the new Spring 2021 Collection in the fashion show video below, with creative direction and production by PLUG and videography by Chow.