We are excited to announce that Fenty Beauty by Rihanna will be launching in Hong Kong, Macau, Seoul and Jeju this September. In 2017, Rihanna developed the brand with a vision of inclusivity and global reach at its core and with this latest expansion, Fenty Beauty will become even more accessible to consumers in Asia.
With Rihanna’s mandate of inclusivity, Fenty Beauty offers a wide range of artistry-quality products designed with Rihanna’s vision of making sure people everywhere feel represented, with a focus on traditionally hard-to-match skin tones, formulas that work for all skin types, textures that love to be layered, and universal shades for all to enjoy. The launch in Asia proliferates the brand’s mantra of “Beauty For All” – a notion of inclusivity that goes beyond just skin tone; one that is inclusive of values and beliefs. Fenty Beauty has shaken up the beauty world and beyond, starting new conversations about beauty standards and expectations.
“I created Fenty Beauty because I wanted to make a beauty brand that is inclusive for people everywhere. I want everyone to feel beautiful, recognised and EMPOWERED, no matter their ethnicity, culture, skin tone or style.” – Rihanna
Beginning September 3, 2019, Fenty Beauty by Rihanna will be available in Hong Kong and Macau at T Galleria by DFS, Sephora, Harvey Nichols, Beauty Bazaar, and Beauty Avenue; In Seoul, in Duty Free locations at Lotte Duty Free, Shinsegae Duty Free, and in Jeju at Shilla Duty Free.