TUMI Introduces SS19 Collection to Hong Kong
This SS19, TUMI embarks on an expedition that speaks to their journey as a brand constantly innovating. By introducing sophisticated new styles, exploring new material techniques and refining their most celebrated features, TUMI is constantly elevating the travel experience.
To introduce the SS19 collection to Hong Kong, we organised a showcase for media and KOLs at the brand new K11 Atelier on Victoria Dockside. With over 150 top media and KOLs in attendance throughout the day, our team personally introduced the collection to guests before they enjoyed an intimate tour of key pieces with Adam Hershman, TUMI GM for Greater China, Hong Kong & Macau.
With a focus on the innovative design DNA of TUMI, media experienced the best the brand had to offer. From the refined relaunch of the iconic men’s Alpha 3, to the stylish new Sunset colorway and vivid Graphic Congo Print of the women’s Voyageur, highlights of the SS19 collection were woven throughout the space, inviting guests to interact and explore.
Experience event highlights and select photos from the SS19 lookbook below.
