To officially launch the WeWork Tower 535 flagship in Causeway Bay, we organised an opening ceremony for 50 media members covering business, lifestyle and interior design. To appeal to this diverse array of media, we developed a strategy encompassing a media roundtable, exclusive interviews with key WeWork spokespeople, and private guided tours that showcased the design of the space. In addition to securing media attendance and sustaining coverage, we helped WeWork coordinate with numerous VIP stakeholders who attended the opening, including high profile government officials and investors.