TUMI CNY 2020 Campaign with Victo Ngai
For Chinese New Year 2020, PLUG proposed and rolled out a campaign with internationally renowned illustrator Victo Ngai. The campaign consisted of a beautiful custom illustration, as well as a photo shoot and video shoot featuring Victo.
We managed outreach and negotiation with Victo and her agent, briefed in the campaign direction, managed the illustration creation process, and produced the photo and video shoot with Victo in Hong Kong. To maximise Victo’s visit and amplify the campaign, we also arranged and moderated media interviews.
