For the launch of Nespresso World Explorations — a coffee range inspired by the coffee rituals of Tokyo, Stockholm, Cape Town, Buenos Aires, Vienna, and Shanghai — in 2020, PLUG was tasked with engaging a Hong Kong celebrity and creating a video campaign.

To maximise the campaign’s impact, PLUG engaged Hong Kong singer-songwriter Terence Lam as the World Explorer to be featured in the campaign video. The creative message was that we can embark on a sensory journey and travel the world with Nespresso World Explorations, even while travel remained at a standstill during the pandemic. In the video, Terence is instantly transported to a diverse range of cultural locales within Hong Kong with a sip of each offering in the Nespresso World Explorations coffee range.

PLUG managed the overall campaign planning and production, including recruitment and liaison of celebrity Terence Lam and the videographer and photographer crews. In managing the production, we organised the creation of the storyboard, script writing, as well as all shoot logistics including venues, props and styling. PLUG also worked closely with Nespresso and the digital and advertising teams to maximise the output and exposure of the campaign with supporting creative assets included multiple video cuts (15 second teaser, full length etc. in multiple aspect ratios), boomerangs, images and Instagram Stories.

During the launch period, the post on Terence Lam’s Instagram (@terencelam0903) generated over 34k+ organic views with over 115 comments and 76k+ views on Nespresso’s official Instagram (@nespresso.hk). In addition to a wave of positive comments and feedback, the Nespresso World Exploration cups featured in the video sold out within a few days of the video launch.