We were hired to drive awareness of Colliers and position its key Hong Kong spokespeople to be the leading property experts among media. To accomplish this, we proposed and managed a press conference for Colliers’ “Bubble Watch Report” - a research report assessing the property market’s investment risk level. By hosting 30 journalists for a panel discussion with 5 key Colliers spokespeople, we generated extensive coverage and grew Colliers’ share of voice in the media. In the ensuing two months, we connected an additional 15+ journalists with Colliers spokespeople and strengthened key media relationships to keep Colliers top-of-mind for real estate commentary.