We kickstarted the launch of Brompton Bicycle in Hong Kong, driving conversation around the brand as well as its limited edition bikes by securing media coverage and partnerships. As part of our campaign, we focused on the story behind the new Brompton x CHPT3 special edition bike designed in collaboration with acclaimed British cyclist David Millar.

When we learned that the Hong Kong-raised cyclist and Tour de France stage winner would come to Hong Kong to unveil his bike, we organised a full day of activities to maximise his presence. We started the day by producing a video of David riding the city on his new Brompton and visiting his favourite local bike shop before conducting a media roundtable and one-on-one interviews in the afternoon. In the evening, we helped Brompton produce an intimate meet-and-greet event for David to share his stories with Hong Kong’s passionate cycling community.